“Hunter PR partnered with ZAHZI Events to staff Farmland’s Bacon for Santa rally in New York’s Herald Square Park. ZAHZI was able to provide 100 Santas—white beards, red suits, and all—to encourage consumers to join the pledge to leave bacon instead of milk and cookies for Santa for Christmas. For each consumer who took the pledge, Farmland made a donation to Feeding America. The team at ZAHZI was exceptional, well-organized and really brought our event to life in a fun way that appealed to both consumers and national media.”
Michael Bernardini
Senior Account Executive,Hunter Public Relations
100
Anheuser-Santas
2,720
Meals Donateds
542,000
Impressions
