Nine West brought the bling to New York City for the holiday season by way of a 3-day mobile marketing campaign!

With a larger-than-life pink bow adoring the roof of a fully branded glass truck, anchored by a 30′ clear-top tent, everyone in eyesight knew something fantastic was happening and stopped by to check it out. With over 2,300 consumers engaged, 300 handbags sold, stellar design touches and a make-it-happen attitude – In partnership with TH Productions; mission accomplished.